First-of-its-kind Storytelling Experience: Honda Partners with Amazon for the Dream Generator
Honda has partnered with Amazon to market its latest all-electric Prologue SUV through a first-of-its-kind storytelling experience. The Japanese carmaker leveraged Amazon’s Ads Brand Innovation Lab to create a campaign never seen before. The Dream Generator developed exclusively for Honda in collaboration with Amazon Ads Brand Innovation Lab, brings to life magical stories by combining […]
Sneaky Social Media Postings and Campaigns Lure Young People into Gambling: Report
A report warns that betting firms are using sneaky, deceitful social media postings and campaigns that may lure young people into gambling. Researchers highlighted an increase in gambling promotions that blur the line between advertising for a betting company and popular cultural references from ET to Gladiator. The report said children don’t even know or […]
Influencer Marketing to be Worth $24 billion by 2024-end
In recent years, creator and influencer marketing are more important than previously deemed for connecting brands with their target consumers. Brands are now inclined towards influencer marketing, investing time, money and resources to execute successful campaigns. Social media gave rise to influencer marketing. Influencers, like American gymnast Olivia (Livvy) Dunne, Ken Block, Hudda Kattan, Eli […]
NIL: All You Need to Know About Sports Marketing for US NCAA Athletes
NIL (Name, Image, and Likeness) policy has transformed college sports for brands. College athletes in the United States can make money with brands and sponsors via NIL deals. Brands are set to spend about $1.14 billion on college NIL deals. College athletes have hundreds of thousands of followers on social media. One such athlete is […]
