Snickers ‘Own Goal’ Celebrates Football Community Around the World
Mars Wrigley has roped in Arsenal FC’s Bukayo Saka and Real Madrid’s midfielder Luka Modric for its campaign for Snickers ‘Own Goal’. It’s a playful take on how football fans can avoid everday ‘own goals’. Greg Kent, Snickers regional brand director at Mars Wrigley, said they are celebrating that sense of global community in football […]
120-year-old Brand Manischewitz Adopts Fresh Brand Position, New Logo
Manischewitz, a brand that has been making Jewish comfort foods for over 120 years, has undergone a brand refresh to stay relevant in changing times. It has now adopted a new logo and new packaging. Shani Seidman, CMO of Kayco, the parent company for Manischewitz, said Manischewitz is well-known amongst its loyal consumers. “In an […]
Milliways Ready to Create Sustainable Mass Change with Plastic-free Chewing Gum
Milliways, a plant-based, plastic-free chewing gum brand, has launched a new ad to inform the masses that they don’t realize they’re chewing the same plastic found in plastic straws, plastic bags, and plastic bottles. Milliways’ latest creative humorously tells consumers to “stop what you’re chewing”. Tom Raviv, founder at Milliways said the company’s mission is […]
