Frito-Lay Variety Packs Partners with Hasbro for Fun Snacking
Frito-Lay Variety Packs has collaborated with Hasbro, a leading toy and game company, to inspire consumers with fun snacking occasions. The two brands bring their iconic snacks and gaming experiences to life. There’s also a chance to win a $1,000 game chest. Melissa Miranda, vice president of portfolio marketing for Frito-Lay Variety Packs, said they […]
TikTok Counters Sell-Off Bill with $2.1 million Ad Campaign
As ByteDance’s TikTok faces an imminent ban in the United States, the short-form video app has launched a new $2.1 million ad campaign. The House bill isn’t an outright ban. It requires the platform’s parent company ByteDance to divest the app from its holdings within six months of the bill being signed into law. If […]
GHTK Repositions Strategy, Refreshes Visual Identity to Solidify Commitment
GHTK (Giao Hang Tiet Kiem), Vietnam’s biggest logistics and delivery company, has embarked on a rebranding journey to keep up with the changing market needs. GHTK, backed by over 30,000 shippers and a milestone of 1 billion successful deliveries, underscores its mission to empower small-business owners. It aims to solidify its commitment to facilitating the […]
AnadoluJet Conducts Operations Under New Name ‘AJet’ Air Transportation Inc
AnadoluJet, a successful brand of Turkish Airlines, is now operating under a new name AJet Air Transportation Inc. This is a wholly-owned subsidiary of Turkish Airlines. It will operate flights to 41 domestic and 52 international destinations, including the United Kingdom. With ticket sales now open, AJet will operate from Istanbul Sabiha Gokcen and Ankara […]
Lamborghini Refreshes its Logo After More Than 20 Years
Italian luxury sports car brand Lamborghini has refreshed its logo after more than two decades since the last update. The brand’s visual expression better reflects the ‘brave’, ‘unexpected’, and ‘authentic’ values of its mission – Driving Humans Beyond. This is part of the broad transformation process denoted Direzione Cor Tauri, the strategy that embodies Lamborghini’s […]
