Pita Pit Restores its Former Cult Following with Nationwide Brand Refresh
A Mediterranean fast-casual brand specializing in made-to-order pita sandwiches Pita Pit has launched a nationwide brand refresh to revive its former cult following. It aims to reposition the franchise as the world’s first Mediterranean fast-food concept by introducing new features, which include a modernized restaurant design, a new logo, a drive-thru business model, technological upgrades, […]
Barbie Mania 2.0: Mattel Collaborates with Heinz for ‘Barbiecue Sauce’
Mattel has once again teamed up with Heinz, this time for the limited-edition Heinz Classic Barbiecue Sauce. This pink vegan mayo with BBQ sauce is a follow-up of last year’s Barbiecore craze. Mattel and Heinz have bowed to public demand with this dreamy sauce to celebrate the 65th anniversary of the Barbie brand. This smoky […]
DHL Takes Up SAF with Prada Group for Sustainable Air Freight
The Prada Group has invested in Sustainable Aviation Fuel (SAF) credits in DHL utilizing DHL Global Forwarding’s GoGreen Plus service. The luxury brand has saved approximately 4,500 metric tons of carbon dioxide, which would correspond to seven percent of the Group’s total transport-associated emissions. Mario Zini, Managing Director of DHL Global Forwarding Italy, said it […]
Watch: DHL Time Travels, Sends Parcel Back in Time
Logistics giant DHL has achieved the seemingly impossible by sending a parcel back in time. DHL partnered with Horizon FCB Dubai for the transcontinental feat to celebrate the company’s unmatched speed and reliability. Mohamed Bareche, Executive Creative Director at Horizon FCB Dubai, said they aimed to prove that they are not just the fastest in […]
Corporate Rebranding: Dejavoo Launches Cohesive Website, Reinforces Name
Dejavoo has undergone corporate rebranding to highlight the payment solutions company’s growth and expansion into international markets. It launched a unified website that showcases its hardware and software applications. Amit Iris Zenou, VP of Marketing, said the rebranding reinforces the company’s name as a playful take on the French term déjà vu (where one feels […]
Monster Energy Returns to BIG3 for 4th Consecutive Season 2024
Ice Cube’s BIG3, a 3-on-3 basketball league, has once again partnered with Monster Energy for the 2024 season. Besides being the official energy drink, Monster Energy will activate in each of the league’s 10 arenas and present the third annual Monster Energy BIG3 Celebrity Game on August 18, 2024, in Boston. Hip-hop musician Ice Cube, […]
