‘Lady Gaga’s Journey, The Next Chapter’ Eeks Migraine Patients, Pfizer in Bad Light
While the commercial may have been to shed light on migraine and treatment, Lady Gaga and Pfizer are at the receiving end. The pop singer recently appeared in Pfizer’s ad for Nurtec ODT (Rimegepant), a migraine drug. Lady Gaga embraced her health issues with the audience saying “Nothing dims my light like a migraine”. She […]
Havas Launches Creative Advertising Campaign ‘Art is Better When It Movies’ for 27th Brooklyn Film Festival
Havas has partnered with the Brooklyn Film Festival (BFF) to celebrate the art of making films. Titled ‘Art is Better When It Movies’ is a creative advertising campaign for the 27th edition of the Brooklyn Film Festival, including interactive mobile experience, films, and billboards. Dan Lucey, Chief Creative Officer and co-CEO of Havas New York, […]
Do You Smell That? It’s Gotta to be McDonald’s! A World First ‘Scented Billboards’
McDonald’s has tuned everyone’s sense of smell with its world-first scented billboards. You read it right! McDonald’s has installed billboards in Netherlands on a trial basis – plain yellow and red billboards in Utrecht and Leiden. People who walk by these billboards get a whiff of that distinct McDonald’s French Fries aroma within 5 meters. […]
Embrace the Mess, Cheetos Celebrates the Dominant Hand
Eating Cheetos with the ‘dominant hand’ sometimes prompts the snack lovers to use their other hand, and things get a little messy. The ‘Other Hand’ campaign is Cheetos’ take of its consumers using their dominant hand to solely eat their favorite snack. Tina Mahal, senior vice president of marketing at PepsiCo Foods North America, said […]
