Lotus Biscoff Takes Up New Distinct Brand Identity
One of the world’s favorite Belgian cookie brand, Biscoff has undergone a brand refresh for a stronger, more unified, and distinctive identity. Biscoff partnered with BrandMe to turn over a new page for a redesign. Erin Tucker, BrandMe client partner, said the redesign comes as Lotus Biscoff moves into a crucial period of global growth. […]
Swamp Motel Glows Up With a Makeover, Now SWAMP
Swamp Motel, a brand experience agency, is now SWAMP after a splash of color and innovation thanks to Fluoro. SWAMP now boasts a gutsy new wordmark that reflects its arthouse approach, theatrical background, and reality-altering experiences. Eddie Caldwell, Design Director, said SWAMP has revolutionized their offer through technological innovation. “So through some unexpected design twists […]
UK Witnesses Shift to Online Advertising Formats: Report
Online formats now account for over three-quarters of all UK ad spend for the first time, says the latest Advertising Association/WARC Expenditure Report. It highlighted that the UK’s ad market recorded a 6.1% increase in investment to a total of £36.6 billion in 2023. The report stated that advertising spending will rise by 5.8% to […]
Ryan Reynolds Joins Yas Island Abu Dhabi as Chief Island Officer
Yas Island Abu Dhabi, the region’s leading leisure and entertainment destination, has roped in Hollywood celebrity Ryan Reynolds as its Chief Island Officer. The Deadpool actor is renowned for his charm and wit. Liam Findlay, CEO of Miral Destinations, said Yas Island Abu Dhabi continues the tradition of excellence established by Kevin Hart and Jason […]
UNFROSTED: Pop-Tarts Embarks on a Comedic Digital Short
Pop-Tarts has embarked on a fictional comedy UNFROSTED written by Jerry Seinfield as part of the brand’s 60th anniversary. This is an integrated campaign to inspire at-home fans to enjoy UNFROSTED with a Pop-Tarts toaster pastry in hand. Heidi Ray, Senior Director at Brand Marketing, Pop-Tarts, said UNFROSTED is the ultimate flattery and the biggest […]
Hyper-Personalized Promotion: Tesco Launches ‘Clubcard Challenges’
Tesco customers can collect up to £50 in Clubcard points for the new AI-powered Clubcard Challenges. The British retail company partnered with Eagle Eye, an AI technology business, for the promotion. It is looking at more ways to make the Clubcard rewards personal and relevant for customers. Lizzie Reynolds, Group Membership and Loyalty Director at […]
ADA Launches AI CoPilots to Redefine Enterprise Marketing and Commerce
ADA, a leader in digital and data-driven business transformation, has introduced a visionary suite of AI CoPilots developed to redefine enterprise marketing and commerce functions and drive efficiency and effectiveness. AI CoPilots work with diverse datasets and proprietary AI models. It unites disparate information streams, and dismantles silos between different platforms and business units. Moreover, […]
