Pringles Goes Poptopia For its Revolutionary Digital Destination
Pringles is taking consumer engagement to a whole new level with ‘Poptopia’, a revolutionary digital destination and game series to offer exclusive content. This game will be launched in 39 markets across Europe. Pringles partnered with Dentsu Creative and Merkle for its latest interactive product. Paul Humphries, Vice President of Consumer Experience at Kellanova, expressed […]
25-year-old DASANI Makes a Comeback with a Fresh New Look
North America’s beloved water brand DASANI has unveiled an eye-catching visual identity system across its packaging and communication. DASANI now comes in a lighter celeste blue color palette and wave inspired by the ‘S’ in the DASANI script. Shawnika McPherson, brand director at DASANI, says DASANI was one of the first mainstream water brands to […]
Delta Airlines Unveils Team USA Aircraft Livery Ahead of Paris Olympics 2024
With the Paris Olympics scheduled to take place on July 26 to August 11, Delta Airlines has introduced its custom A350 Team USA aircraft livery in Toulouse, France. This reflects the airlines’ commitment to celebrating the American athletes’ journeys. The livery also marks Delta’s eight-year partnership with the US Olympic and Paralympic Committee. Alicia Tillman, […]
Canon Middle East Launches Pre-DRUPA Roadshow Ahead of the Upcoming Exhibition in Germany
Canon Middle East has embarked on a GCC-wide pre-DRUPA roadshow to provide customers with invaluable insights and an exclusive sneak peek into groundbreaking technologies and solutions. This comes ahead of DRUPA, the world’s largest trade fair for printing, packaging, and related industries, which will take place from May 28 to June 7 in Germany. Canon […]
