Muller Goes Dramatic with its Milkshake Brand FRijj
FRijj, Muller milkshake brand launched its first new ad campaign, with VCCP London, in nearly a decade. The campaign highlights FRijj’s unique tagline ‘Feel the URjj’, with a series of distinctive special-build OOH billboards. It brings to life the power of URjj via FRijj bottle-shaped hole in the center of the billboards to give the […]
Deliveroo Pays Homage to the Historic Dubai Creek with One-off Abra Delivery
Deliveroo can cross creeks and mountains to make sure its customers get what they ordered. Recently, the British online food delivery company embarked on an extraordinary journey in Dubai with a one-off Abra delivery at the historic Dubai Creek. This feat reflected Deliveroo’s commitment to creating hyperlocal experiences and connecting communities. The Dubai Creek is […]
Uber Eats Restaurant Delivery Now on Instacart
Uber Technologies has partnered with Instacart app to bring Uber Eats restaurant delivery to hundreds of thousands of its customers. Uber Eats will be featured on Instacart app’s ‘Restaurants’ tab. Customers can take advantage of the user-friendly interface, selection of restaurants and menus, and track deliveries in real-time. They can also order groceries for the […]
Bubble Skincare Enters First-Ever Brand Collaboration with Disney for ‘Inside Out 2’
Bubble Skincare has partnered with Disney, its first-ever brand collaboration, for Pixar’s Inside Out 2 which hits theatres on June 14. The collaboration introduces limited-edition Bubble Skincare product packages, including the all-time favorite Dream Tone and Texture Serum, Fresh Start Gel Cleanser, and Slam Dunk Hydrating Cream Moisturizer. It also includes two exclusive sets featuring […]
Katia Kreft Brings Her Expertise and Strategies to HawkPartners
Katia Kreft is now the new partner of HawkPartners, a marketing consulting and strategic insights firm. Kreft was an Executive Strategy Director at Landor, where she worked with clients such as Hilton, Abbott, Coca-Cola, and Michael Kors. Her expertise lies in brand positioning and activation, brand architecture and portfolio strategy, as well as growth strategy […]
Liquid I.V Implements First Brand Refresh, Adopts Modern Visual Identity
Liquid I.V, one of America’s leading electrolyte drink, underwent its first brand refresh since its establishment in 2012. It now boasts a modern visual identity and color palette with customer-inspired, benefits-driven packaging and merchandising. Through the brand refresh, Liquid I.V. wants to surprise its loyal customers. Liquid I.V. strives to engage its new generation of […]
