114-year-old Boy Scouts of America Undergoes Major Overhaul, Now ‘Scouting America’
The Boy Scouts of America is undergoing a name change for the first time since its establishment 114 years ago. The organization will now be called ‘Scouting America’. In last decade, the Texas-based organization has witnessed changes – from allowing gay youth to welcoming girls as Club Scouts in 2017. And in 2019, the flagship […]
Melbourne Football Club Rebrands to Narrm Football Club, Boosts Aboriginal Culture
In an effort to educate on Aboriginal and Torres Strait Islander culture, the Melbourne Football Club has once again rebranded itself to Narrm Football Club. It is creating awareness and encouraging conversations around culture in the football community. Narrm is the traditional name for Melbourne. It comes from Woi Wurrung – language of the traditional […]
Unilever Sweeps 2024 Creative Marketer of the Year 2024: Cannes Lions
Unilever reigned the Cannes Lions International Festival of Creativity as the ‘2024 Creative Marketers of the Year’. The British FMCG company has amassed hundreds of Lions over the years, across a number of brands, such as DOVE, Magnum, Hellmann’s, Marmite, and Pot Noodle. Last year, Dove claimed the Media Lions Grand Prix for its #TurnYourBack […]
Lionsgate Studios Launches as One of the World’s Largest Standalone Pure Play, Publicly-Traded Content Companies
Lionsgate, a global content platform, has launched Lionsgate Studios as one of the world’s largest standalone pure play, publicly-traded content companies. It will trade as a single class of stock under the NASDAQ ticker symbol LION. According to the official statement, a transaction raised $350 million in proceeds from a group of investors enabling a […]
Lemma Introduces New Brand Identity and Logo
Omnichannel platform Lemma’s new brand identity and logo reflect its commitment to innovation in emerging media formats. The platform’s new look reinforces its position as a leading global business. The new logo highlights Lemma’s dynamic approach in shaping the emerging media. The colors are playful but it gives a sense of contemporary longevity with a […]
