Celebrating Vegetables with Creative Flair: Tesco’s Root & Soul Rebrand
Eating vegetables is essential, but finding excitement in them can be a challenge. However, the growing popularity of plant-based diets and initiatives like Veganuary and Meat-free Monday are changing the perception of produce. Tesco, recognizing this trend, has launched Root & Soul, a range of plant-based products that include milk alternatives, seitan, tempeh, and fresh […]
The Brand Group Acquires Luxury Womenswear Brand Roksanda
Damian Hopkins’ The Brand Group (TBG) has acquired Roksanda, the London-based luxury womenswear brand. This addition is part of TBG’s new growth strategy to build brands on a global scale and reach new audiences while maintaining loyal customers. Hopkins shared that he has long been an admirer of the Roksanda brand and her work. “We […]
Netflix Boasts 40 Million Global Monthly Users in Ad-Supported Tier
Netflix is looking forward at launching its own advertising platform as its ad-supported tier now accommodates 40 million global monthly active users. This comes after the online streaming giant said last month that it was witnessing substantial profit and free cash flow. Netflix has added new partners Affinity Solutions, iSpotTV, Kantar, Lucid, NCSolutions and TVision, […]
Tesco Root & Soul to Inspire Consumers to Eat More Veggies
Tesco has pushed forward its new plant-based product range Root & Soul with design agency Coley Porter Bell to prompt consumers to eat more veg-based meals. The plant-forward initiative includes milk alternatives, seitan, tempeh, and fresh produce. Coley Porter Bell put the vegetable ingredients on center stage through its design and in-store communications. Caroline Kelly, […]
Samsung Celebrates Paris Olympics 2024 with Galaxy AI
Global electronics giant Samsung has been striving to enhance and enrich the upcoming Olympic and Paralymic Games 2024 experience for athletes and millions of fans around the world. To highlight what’s in store, it opened a brand new Olympic and Paralympic experience space last month in the heart of the City of Lights – the […]
Cheez-It Rise as the First Official Snack of the Indiana Fever
Kellanova’s cheese cracker Cheeze-It has struck a golden deal as the first official snack of the Indiana Fever. The brand is set to bring flavor to women’s professional basketball and every Fever game with its multi-year sponsorship. Cara Tragseiler, Senior Brand Director for Cheez-It, says their fans go to great lengths for their favorite crackers […]
Cats and Dogs Showing Latest Ikea Products in Classic Teleshopping Style
We can never get too old for teleshopping and Ikea has made live commerce very competitive by deploying cats and dogs. TikTok shoppable livestreams have personal influencers doing their thing, but Ikea’s The Pet Shopping Network, a TikTok live livestream broadcast, has cats and dogs showing new products. The UK-based furniture retailer collaborated with creative […]
KIT KAT Celebrates Summer with Limited-Edition ‘Pink Lemonade Flavored Bar’
KIT KAT is helping tackle the summer heat with its latest limited-edition ‘pink lemonade flavored bar’, which is described as classic, crisp wafers wrapped in a pink lemonade crème. Sounds hmmm? Well, this new flavor delivers a refreshing taste experience with hints of strawberry. KIT KAT is targeting the Gen Z and Millennials with its […]
