Hyundai Stands Out with Latest Ad Campaign for EV-Curious Consumers
Hyundai is helping consumers switch to electric vehicles with its latest marketing campaign which its entire lineup of EVs, including the IONIQ 5, IONIQ 5 N, IONIQ 6 and Kona Electric. The campaign, works of marketing communications company INNOCEAN, features eye-catching, colorful visuals that outshine recent Hyundai advertising. Angela Zepeda, Chief Marketing Officer at Hyundai […]
Airheads Launches ‘Underwater Vending Machine’, Dispenses Candies While Submerged in Water
Airheads, an American candy brand, is helping you beat the summer heat with the first-of-its-kind Underwater Vending Machine. It dispenses Airheads while submerged in the pool. The vending machine is waterproof and is equipped with an air propulsion system candy launcher. Craig Cuchra, VP of Marketing at Perfetti Van Melle (maker of Airheads candy), says […]
Louis Vuitton Embarks on a Journey with Roger Federer and Rafael Nadal for ‘Core Values’
Louis Vuitton once again partnered with tennis legends Roger Federer and Rafael Nadal for a journey into Italy’s snowy Dolomites. Through this campaign ‘Core Values’, the luxury fashion brand illustrated how each personal journey can reach legendary heights when pursued with determination and a pioneering spirit. The Core Values series was initially launched 17 years […]
Turning Loss Into Success: The Creative Approach to Sustainable Branding
In a world hurtling towards a new reality where consumption patterns and business models are under intense scrutiny, the imperative of framing sustainability changes in a positive light has emerged as a critical discourse. The era of unlimited travel, endless consumption, and unchecked work practices is swiftly fading into the past, challenging brands to adapt […]
