Transport for London Opts for Integrated OOH, Digital and Social Campaign for ‘TfL Cycle Sundays’
Transport for London has encouraging people to cycle this summer and enjoy the outdoors with a fully integrated OOH, digital and social campaign through a partnership with VCCP London and Wavemaker UK. It has highlighted more than 60 localized cycling leisure routes with a range of London cycling partners urging people to explore the local […]
ABC TV Plus Rebrands as ABC Family, ABC ME to be Replaced by ABC Entertains
ABC will no longer have two dedicated children’s TV channels from next month as part of its rebranding and restructuring strategy. ABC TV Plus is rebranding as ABC Family, wherein ABC Kids will be on in the daytime and family titles, aimed at older teens, will come in from 7.30pm. ABC ME will be replaced […]
Mother Design Does Guerilla-style Sticker Campaign for Netflix Comedy Festival 2024
Mother Design built on Netflix’s existing ‘Netflix Is A Joke’ brand system, to create a new visual system, for the streaming giant’s 2024 comedy festival. The creative agency also penned the event’s tagline ‘You can’t spell ‘laugh’ with ‘LA’ and ‘ugh’’. Mother Design ensured that the design felt uniquely Angeleno. Elliot Vredenburg, associate creative director […]
A Window into Sustainability and Style: Primark’s Refreshing Rebrand
In a bid to stay relevant and accessible, Primark, the international fashion retailer brand has revealed a refreshed brand identity with a subtle transformation to its iconic logo and a new graphic window called the ‘portal.’ This update aims to make the brand more relevant and accessible, showcasing a blend of conscious clothing choices and […]
Red Robin Gourmet Burgers Transforms Loyalty Program
Following an internal survey conducted in 2023, Red Robin Gourmet Burgers has revamped its popular loyalty program ‘Red Robin Royalty’. Members can now earn free food and perks faster than ever before as Red Robin has replaced its previous structure. They can earn one point for every dollar spent on qualifying purchases and this is […]
