From Playlists to Playbooks: Spotify’s Creative Lab Tailors Ads for Every Brand
Spotify is stepping up its game in the ad space with the launch of its first in-house creative agency, Creative Lab. This move signals a strategic shift for the music streaming giant, aiming to attract more advertisers and leverage its massive user base of 615 million listeners. Also, Spotify plans to test generative AI ads, […]
Ubisoft’s Anno: The Art of Branding a Classic Strategy Game Series
Ubisoft‘s long-running Anno strategy game series has taken a significant leap forward with the development of its first-ever masterbrand. The cohesive brand identity for the franchise elevates Anno from a niche strategy game to a premier world-building brand. Let’s delve into the details of this partnership, exploring the rich history of the Anno series, the […]
