Nestle Munch Encourages Embracing Individuality and Pursuing Dreams in New Ad
Are you feeling like the world’s trying to dim your shine? We’ve all been there. Self-doubt can be a real buzzkill, especially when chasing your dreams. But hey, what if there was a way to channel that nervous energy into something powerful? Nestlé Munch‘s latest campaign dubbed ‘Grab a Munch, show your Crunch!’ (Utha Munch […]
Great Ormond Street Hospital Children’s Charity Updates Branding with New Illustrations
The Great Ormond Street Hospital Charity has introduced a new look and design to stand out, be more relevant, accessible, and inclusive. The rebranding was achieved through partnership with global branding agency Jones Knowles Ritchie (JKR), independent creative director Stuart Gough, and a team led by Ashley Johnson and Ruth Jamieson at Pentagram. The charity […]
AirAsia Inspires Gen Z Travelers With Influencer Devin Halbal
AirAsia is working with popular travel content creator Devin Halbal for its ‘Go Somewhere Different’ campaign. The Malaysian multinational low-cost airline wants to inspire Gen Z travelers to explore unique destinations within AirAsia’s extensive network. It wants to bring about a sense of adventure and discovery. Amanda Woo, AirAsia’s group head of commercial, says Halbal […]
Bentley Motors Goes Beyond Automotive to Be Leader in Luxury Sustainable Mobility
Bentley Motors strives to inspire new audiences to be a part of its luxury lifestyle proposition – ‘How do you Bentley?’ the brand’s latest campaign. Bentley has reached out to Gen B, which comprises of new and existing customers, fans of the brand, and colleagues, to discover and connect with the world of Bentley and […]
Brands Gravitate to Big Name Athletes to Connect with Consumers, Source of Inspiration
Marketers are leveraging athletes’ talents and influence creatively to maximize their earning potential. Consumers idolize sports and athletic achievements of stars like Serena Williams, David Beckham, Kylian Mbappe, and Sha’Carri Richardson, among others. They expect them to personify the values of their respective communities. The meaningful connection between consumers and an athlete cannot be overlooked. […]
Brave Brands, Iconic Works: A Look at Cannes Lions 2024 Victors
The Cannes Lions Festival of Creativity 2024 which celebrated the best in advertising, innovation, and creativity, has wrapped up. This prestigious event brings together industry leaders from ad agencies, brands, and tech companies to honor exceptional campaigns. Among the Grand Prix winners, various projects pushing boundaries and captivating audiences across different mediums can be witnessed. […]
Kellanova Bags First-Ever Cannes Lions Grand Prix for Edible Mascot Activation of Pop-Tarts
Kellanova’s Pop-Tarts won its first-ever Grand Prix at Cannes Lions International Festival of Creativity for its edible mascot. Charisse Hughes, SVP, Chief Growth Officer at Kellanova, said receiving the Grand Prix at the Cannes Lions International Festival of Creativity is a testament to the extraordinary collaboration and innovation between Kellanova and its partners. She highlighted […]
