MMC Corp Unites Companies Under New Brand Name ‘Cerris’
MMC Corp has integrated its companies MMC Contractors entities, BCS, and MW Builders under one umbrella brand name – Cerris. MMC Corp is now Cerris, while MW Builders has been rebranded to Cerris Builders. Jason Evelyn, CEO of Cerris, says the enterprise will become a stronger partner with current and potential clients by being united […]
Middle East is Underdog on Advertising Global Stage: Tahaab Rais Publicis Groupe
The Middle East is steadily becoming the fastest-expanding advertising market in the world, with the industry already having witnessed significant changes brought in by shift in consumer behavior and preferences. Customers in the Middle East value brand experiences and expect the best. Tahaab Rais, Chief Strategy Officer and film director at Publicis Groupe, highlighted the […]
‘We Do Gym’ – Gymshark Aims to Bring Singularity and Focus to Brand’s Image Building and Marketing
Gymshark unveiled a new platform ‘We Do Gym’ to reinforce its commitment to the gym community and unify the brand’s marketing efforts. This highlights Gymshark’s strategic marketing shift to rebrand the retailer as a gym-centric company. The new platform positions Gymshark in a different space compared to the athleisure and sportswear players in the market. […]
Verizon Introduces Netflix-like Logo in Biggest Brand Refresh in More Than Two Decades
Verizon, a New York-based multinational telecommunications conglomerate, now boasts a fiery new logo similar to Netflix as part of a major brand refresh. This is the company’s biggest redesign in more than two decades. Verizon has been struggling with subscriber growth and is working towards turning this around with the unveiling of a loyalty program […]
Samsung Celebrates Paris Olympics With New Art Campaign ‘Olympic Games Instants Shared #withGalaxy’
Samsung Electronics has embarked on a new art campaign ‘Olympic Games Instants Shared #withGalaxy’ created by legendary French photographer Raymond Depardon and his son, director, and photographer Simon Depardon. The campaign captures Paris imagery giving a new perspective to the power of sport. It pays homage to Raymond’s renowned work and represents a passing of […]
Branded Cities Acquires Operating Rights of Woodbine Entertainment
Branded Cities, a leader in iconic OOH advertising across North America, has successfully acquired the operating rights of Woodbine Entertainment digital network. This acquisition strengthens Branded Cities’ dominance in Canada’s largest city. Steve Ellman, Chairman and CEO of Branded Cities, said they are thrilled to present their brand partners and clients with the extraordinary opportunity […]
