Flaky’s New Branding Captures the Nostalgia of Jamaican Patty Shops
Flaky, a plant-based Jamaican patty shop, is set to bring vibrant flavors and a delightfully quirky identity to East London. Founded by singer-songwriter Denai Moore, Flaky aims to capture the essence and nostalgia of Jamaican patty shops through its vibrant branding. The rebrand features charming illustrated characters, uplifting palettes, and irregular lettering. Let’s explore the […]
How Joonbyrd’s Nostalgic Branding is Transforming Wellness?
Joonbyrd, the London-based company revolutionizing skincare, wellness, and lifestyle products with a unique approach to emotional wellbeing. Founded by dermatologist Dr Alexis Granite, Joonbyrd introduces the concept of ‘Affective Wellness’, combining beauty and skincare with mental and emotional health benefits. From science-backed ingredients to playful experiences, Joonbyrd offers a nostalgic charm that transcends traditional wellness. […]
Wall Street Journal’s New Ads Prove Business is ‘Everyone’s Business’
The Wall Street Journal (WSJ) has launched an intriguing campaign that aims to show why business is relevant to everyone. The campaign features clever out-of-home (OOH) ads that capture the breadth of WSJ’s coverage and highlight how we all have a stake in the business world. Let’s dive into the campaign’s key elements, including its […]
Embracing Harmony: Rethinking the Language of Branding
In branding, language plays a significant role in defining the narrative and essence of a brand. The industry has been saturated with military-inspired terminology for years, perpetuating a culture of competition and aggression. Terms like ‘target audience’, ‘market warfare’, and ‘brand strategy’ have dominated the branding landscape, often framing brand-building as a battle to be […]
Great Ormond Street Hospital Children’s Charity Rebrands with New Illustrations
Great Ormond Street Hospital Charity (GOSH) has recently revealed a refreshed brand identity that aims to better represent its mission of transforming the lives of seriously ill children. This thoughtful rebrand, developed in collaboration with several creative agencies, brings a more vibrant and child-centric approach to the charity’s visual and verbal communication. Let’s delve into […]
Protergia: Energizing the Customer Experience with a Bright and Optimistic Rebrand
Protergia, the largest privately owned energy company in Greece has undergone a ‘sunny’ rebrand focusing on warmth and optimism. Protergia’s new brand identity aims to position itself as the ultimate ‘customer champion’. Let’s delve into the main elements of the rebrand, from the sun-inspired design to the introduction of the brand character and highlight the […]
Chevrolet Middle East Collaborates with Nurzy to Support Emerging Arab Artists
Chevrolet Middle East has partnered an upcoming local music sensation Nurzy, through the Female Talent Agency, to support emerging Arab talent. This collaboration reflects Chevrolet’s long standing legacy in music and culture scene. Nurzy, who popular for her unique voice and sensational performance, is paving her way into Arabic pop. She is on a mission […]
Wendy’s Looks to Renewable Energy with Ampion
Wendy’s Restaurant has partnered with Ampion Renewable Energy to generate and provide renewable electricity to local utility grids in an effort to reduce emissions and dependence on fossil fuels. The fast-food chain is looking at generating about 27.5 million kilowatt hours of community solar power. The restaurants will source between 30% and 100% of their […]
e.l.f. Cosmetics – First Beauty Brand to Test Real-World Commerce on Roblox
e.l.f. Cosmetics company has taken its collaboration with Roblox a step further by testing real-world commerce on the online game platform. It has emerged as the first beauty brand to do so to engage with its vibrant and growing Roblox community. Users, aged 13 and up, in the United States can purchase a Roblox-exclusive limited-edition […]
