53 Million Viewers Tune In: Disney+ Hotstar Sets New T20 World Cup Final Record
The ICC Men’s T20 World Cup final 2024 between India and South Africa captivated millions of viewers, setting a new benchmark for live sports streaming on Disney+ Hotstar. The monumental event, which marked India’s triumphant return to ICC glory, attracted an astounding peak concurrent viewership of nearly 53 million, solidifying its place in the annals […]
Snuggle Renews Brand Commitment with New Campaign
Snuggle, a brand that resonates with comfort, has launched a new brand messaging through a new national television commercial and social media content. The campaign aims to engage the Snuggle brand consumers in a dynamic, impactful and interactive manner. Besides emphasizing the comfort that comes with Snuggle, it highlights the role of scent cues in […]
AdVocab – FCB London Has A New Free Tool
FCB London has launched a new free tool ‘AdVocab’ to help newcomers in the advertising industry understand the complex and technical language used in every day work. Devised by FCB London Art Director Amy Bland and Copywriter Sacha Burke during the COVID-19 pandemic, AdVocab was created in partnership with D&AD’s New Talent programmes Shift and […]
Quotient Ventures Appoints Adarsh Atal as Group Chief Creative Officer
Quotient Ventures, a Mumbai-based Brand & Communications Solutioning Group, has announced Adarsh Atal as the Group Chief Creative Officer. He was previously with Tilt Brand Solutions. Joseph (Joe) George, Group Chairman & CEO at Quotient Ventures, said this is a pivotal moment for the company as it embarks on the second leg of the Group’s […]
Reliance General Insurance Launches ‘Reliance Personal Accident 360 Shield Campaign ‘Protection Ka All-rounder’
Reliance General Insurance has introduced ‘Protection Ka All-rounder’ campaign for its latest innovative product ‘Reliance Personal Accident 360 Shield’. The campaign highlights the comprehensive and versatile nature of the policy – it offers 360-degree protection. The policy covers hospitalization expenses to outpatient, personal and financial liabilities like home, vehicle, and education loan, to legal assistance, […]
