Microsoft Develops Identity for Copilot+PC with Koto Studio for Robust Motion Design System
Microsoft has taken technology to greater heights with artificial intelligence and its Copilot+PC, touted to be the fastest and the most intelligent Windows PCs ever built. The computer company reeled in digital studio Koto to create a brand identity for Copilot+PC. Koto believes the brand is built on the idea of ‘illumination through AI’, positioning […]
What is Ambush Marketing? Cristiano Ronaldo UEFA EURO 2024 Controversy: All You Need to Know
A word that caught everyone’s attention during UEFA EURO 2024 is ‘ambush marketing’ courtesy of football superstar Cristiano Ronaldo. The Portuguese captain will likely be fined for breaching a UEFA rule at EURO 2024 and accused of ambush marketing during Portugal vs. Slovenia. Ronaldo fans and the football fraternity were taken aback when WHOOP, a […]
Dubai to Establish Premier Global Automotive Trade Hub with Massive Expansion
In a move of significance poised to transform the global automotive trade landscape, Dubai has unveiled intentions to establish the world’s most extensive and technologically advanced car market. This ambitious initiative, named ‘Dubai Car Market,’ denotes a substantial expansion of the emirate’s current automotive infrastructure and seeks to cement Dubai’s standing as a paramount hub […]
Orkin Has New Uniforms Designed by SCAD Students, Sophisticated and Modernized Design
Orkin has new uniforms for its more than 10,000 employees thanks to the Savannah College of Art and Design – SCADpro studio. The updated uniforms feature white, red, and black with classic khaki. It drew inspiration from Orkin’s brand identity and heritage. While the uniforms have changed in fit, form and functionality, it maintains a […]
Tripadvisor Returns with First Campaign in Years: ‘We’ve Been There’ Highlights Massive User Reviews
In today’s digital age, travelers increasingly rely on online reviews to make well-informed decisions about their travel experiences, whether dining, accommodations, or activities. Recognizing the significance of user-generated content, Tripadvisor launched its first campaign since 2022, highlighting the invaluable depth and breadth of first-hand travel advice available on the platform. While Tripadvisor’s subsidiary, Viator, has […]
Smarter, Greener and Greater: Lucky Generals Creates 360-Degree Campaign for National Express
Powered by Lucky Generals, National Express urges people to make the smarter, greener, and greater value of choice. National Express’ 360-degree campaign ‘If you know, you go National Express’ is helping people become savvy travelers. The campaign, featuring social, dynamic audio, OOH, digital OOH, online and cinema advertising, highlights the brand’s key features with a […]
Discover, Save, and Share Food with Swiggy’s Global-First ‘Eatlists’ Feature
Swiggy, the leading food delivery platform, has introduced a groundbreaking feature called ‘Eatlists.’ This global-first feature aims to transform how users discover and share food recommendations. Inspired by the concept of creating and sharing music playlists, Swiggy’s Eatlists empower food enthusiasts to curate and share their favorite dishes directly within the Swiggy app, revolutionizing the […]
Philadelphia Cream Cheese Makes Patriotism Creamier with Original Country Song
Philadelphia has played on patriotism and America’s love for cream cheese this fourth of July with an original country song Land of the Cream Cheese. The lyrics include words like pasta, coffee, cheesecake and Crock Pots. Keenan White, Senior Brand Manager, says the iconic brand has been around for more than 150 years. “Philadelphia shares […]
Ola Maps: Ola Cabs Saves Big on Mapping Costs with New In-House Map
Ola Cabs, the prominent ride-hailing service brand in India, has made a significant shift from utilizing Google Maps to its proprietary in-house mapping solution, Ola Maps. This strategic decision has resulted in substantial cost savings, amounting to approximately Rs 100 crore annually. Bhavish Aggarwal, co-founder and chairman of Ola Group, announced the complete exit from […]
