Future is Bright For DOOH, Fastest-Growing Areas for Media Ad Spend: DPAA Report
Eight in ten respondents recommend DOOH to be part of their media plans over the next 12 months, says the ‘DPAA 2024 Omnichannel Decision-Makers Study’, which was conducted by Advertiser Perceptions. It stated that 96% of marketers and agencies plan to increase or maintain spending in the next 12 months. Barry Frey, DPAA President and […]
“It’s A Cake, You Biscuit” – McVitie’s Takes On Jaffa Cake
They say, it’s the last word that counts and McVitie’s will not let Jaffa Cake have the final word! In its latest campaign with TBWA/London ‘It’s A Cake, You Biscuit’, McVitie’s has rolled out a punchy OOH and social media campaign. The biscuit maker will let the consumers decide for themselves whether they think it’s […]
Is Brand Refresh More Value for Money Than an Ad Campaign
Companies take up branding to highlight the essence of their products and services, and craft narratives to appeal to the larger audience. Its more than marketing and establishes deeper connection with the consumers. The brand’s narrative or story reminds customers of its underlying purpose. And then there is the clash between performance marketing and brand-building. […]
