Bird Fluencers Wes and Sandy Shows How Blissful Train Journeys Are On SWR
St Luke’s has powered South Western Railway (SWR) with a vibrant new campaign highlighting how fun and blissful train journeys are. The campaign features iconic bird fluencers Wesley Peck (Pigeon) and Sandy C. (gull). Ian Humphreys, Senior Marketing Manager at SWR, said the campaign is much loved and they have been getting great comments from […]
Tasmanian Bakeries National Pies Gets a Facelift, Mustache and Hat Logo Improvised
National Pies, Tasmanian Bakeries‘ most celebrated product since 1942, now sports a modernized version of the iconic mustache and hat logo. Each flavor features a unique facial expression and varied background colors. Geraldine Tebbutt, Tasmanian Bakeries CEO, said the new branding is a testament to the business’s growth. “While we have had a consistent presence […]
Global Advertising Revenue to Hit $1 Trillion in 2026: Report
Technological disruption and increased geographic and industry competition in the global entertainment and media industry has set advertising revenue rolling. Total revenues rose five percent in 2023 to USD 2.8 trillion. PwC’s ‘Global Entertainment & Media Outlook 2024-28’, which covered 11 revenue segments across 53 countries and territories, found that revenues are set to touch […]
Meet the Mountain Dude: Mountain Dew Revamps Iconic ‘Do The Dew’ Tagline
Mountain Dew, the iconic beverage brand, has unveiled an exciting new campaign that breathes fresh life into its renowned tagline, ‘Do The Dew’, by introducing a captivating brand character, the Mountain Dude. This lighthearted initiative aims to elevate consumer attention, affinity, and awareness, marking a significant evolution for the PepsiCo-owned soda brand. The campaign, which […]
CeraVe Does a Soap Opera For its Hydrating Facial Cleanser Featuring Xochitl Gomez
CeraVe has placed its hydrating facial cleanser in the spotlight through a new campaign ‘Cleanse Like a Derm’, with a soap opera theme featuring actress Xochitl Gomez. The ad also stars board-certified dermatologist and popular social media influencer Dr Dustin Portela. It shows Gomez expressing shock and dismay when her CeraVe cleanser is swapped for […]
D for Dreams: Bournvita and Rahul Dravid Team Up to Get Kids Playing Cricket
Cadbury Bournvita’s latest campaign, ‘D for Dreams’ has set its sights on inspiring a new generation of young cricket enthusiasts by offering a unique opportunity for children to receive personalized training from the esteemed cricketer, Rahul Dravid. Through an innovative blend of AI technology and QR codes, Bournvita aims to motivate children to step onto […]
Nike Jam – Nike Launches World’s First Shoe For Breaking, Boasts Style for Unique Performance
The world’s leading sportswear brand Nike has introduced a collection especially made and designed for breaking. Nike Jam is the first shoe of its kind designed for breaking. It maximizes the athlete’s ability to slide across smooth competition surfaces, concrete, and asphalt. Designed by Futura, the footwear enhances protection and mobility in fresh styles. Nike […]
