Mustard & Ketchup = Deadpool & Wolverine For Heinz ‘Now You Can’t See It’
Heinz has leverage the highly anticipated release of Deadpool & Wolverine, which hits cinemas on July 26, for its iconic HEINZ Ketchup and Mustard. The food processing giant has also announced, for the first time ever, the release of limited-edition collectibles – fans can enjoy bottles of ketchup and mustard resembling their favorite Deadpool and […]
Brand Evolution: Crunchyroll Boasts New Look Ahead of San Diego Comic Con
Crunchyroll, which was formerly known as Funimation, has introduced a new brand identity in time for the 2024 San Diego Comic-Con that starts on July 25. The rebranding of Crunchyroll emphasizes the joy that anime brings to fans across the world. The new look is focused on the ethos of fun and celebration. The brand […]
Netflix to Monetize its Ad Inventory, More Options for Advertisers
Netflix has been trying to scale up its ad-supported subscriber base and seems to have made significant progress. During the platform’s earnings call on Thursday, Netflix co-CEO Greg Peters said the company is on track to achieve its subscriber goals for 2025. He highlighted that Netflix is working towards monetizing its ad inventory. With the […]
Havas Agencies Lose B Corp Certification for Shell Campaign
B Lab has revoked B Corp certification of four Havas agencies – Havas London, Havas Lemz, Havas New York, and Havas Immerse – for the multinational advertising and public relations company’s association with Shell. This comes after Havas secured the multimillion-dollar Shell media account in September 2023. Yannick Bollore, Havas CEO, had defended the company’s […]
Modernizing Nostalgia: Biscuit Brand Jammie Dodgers’ Bold New Packaging Design
In the world of biscuits, few names evoke as much nostalgia and joy as Jammie Dodgers. This beloved British treat has recently undergone a packaging makeover. This strategic move aims to bring consistency to the biscuit’s portfolio while evolving some of its key assets. Let’s dive into the details of this delightful redesign. The Challenge […]
‘Get The Good Going’ With Muller Yogurt & Desserts, Healthy Snacking
VCCP London has powered Muller’s latest campaign ‘Get The Good Going’ to spotlight healthy snacking. Directed by Rosie May Bird Smith, the ad captures attention through an unlikely protagonist, showing the knock-on effect of swapping to a healthier snack, and the good things that come with it. Vicky Morgan, Health Brands Segment Lead at Muller, […]
Chelsea FC’s Fiery Campaign: New Kit and Visual Identity Light Up the Season
Chelsea FC, in collaboration with Nike, has unveiled its highly anticipated home kit for the upcoming season. This striking new design aims to symbolize the ‘new fire’ that has ignited within the club, thanks to the recent appointments of head coaches Enzo Maresca and Sonia Bompastor. The campaign surrounding the kit showcases the energy, passion, […]
