Etsy’s New Campaign Challenges AI: Celebrating Handmade Love and Craft

campaign

Etsy, the online marketplace synonymous with handcrafted treasures and vintage finds, has always been a champion of human creativity. But in a world where artificial intelligence and mass production dominate headlines, Etsy is carving out a niche by championing the human element in e-commerce. The platform, known for its handcrafted and vintage items, is boldly […]

Ikea’s Innovative Billboard: Bringing Sunlight to Stockholm’s Shade

billboard

The Swedes are great at harnessing the sun’s heat, but in some parts of the land of the midnight sun, some areas remain in constant shade. Taking advantage of this unique phenomenon, the Swedish furniture giant Ikea has creatively used a large mirror with GPS technology on its advertising billboard. This ensures that shaded terraces […]

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