The ‘99 Bus’: Cadbury Flake Offers Free Day Trips to the Seaside With First Bus
Cadbury Flake has acknowledged how challenging and stressful it is for many parents to organize day trips to the coast by offering free, pre-bookable service with First Bus to the seaside. Cadbury’s research highlighted that 7 in 10 British parents hardly take their children to the beach. It stated that this is as real as […]
Kellanova Expands Partnership With IPG, Accelerates Brand Portfolio Growth
After an extensive evaluation, Kellanova has expanded its partnership with Interpublic Group (IPG). The multinational food manufacturing company, renowned for brands like Pop-Tarts, Pringles, and Cheez-It, wants to accelerate its brand portfolio growth and emerge as a global snacking powerhouse. The partnership expansion is part of Kellanova’s Differentiate, Drive, and Deliver strategy, and growth ambitions. […]
