Little Cloud World: Floating Clouds in Covent Garden Market Building Spread Kindness and Positivity
FriendsWithYou – a collective of Los Angeles-based artists Samuel Borkson and Arturo Sandoval III, has come up with an art installation of inflatable floating clouds to spread happiness among people in the central Covent Garden Market Building – a historic landmark. Giant cloud sculptures are putting smiles on people’s faces and spreading cheer. Michelle McGrath, […]
Wild Fork Launches its First Brand Campaign in North America ‘Cook With Wild Fork’
Wild Fork, a brand that is renowned for meat and seafood, has launched its inaugural campaign, ‘Cook With Wild Fork’, across Canada and the US. This marks a new era for the modern-day meat and seafood market. The campaign is powered by creative components to show that cooking with Wild Fork is indeed a feast […]
Deliveroo Makes Waves in the UK, Surfs to Handout Sun Cream to Sun Kissed Beach Goers
Deliveroo has taken its services to a whole new level with the world’s first eFoil surfboard service. An efoil surfboard is like a magic carpet flying on water! One can surf without actually having to ride a wave. And Deliveroo is showing just how fun efoil surfing is! Suzy McClintock, grocery and retail VP at […]
Mars Wrigley Goes Small For Bite-Sized M&M’s Minis
M&M Minis are big on fun and so is its parent company Mars Wrigley. For clever and impactful brand storytelling, it took an innovative approach shrinking media space just like M&M minis – bite-sized. Lily Akerman, global M&M’s experience ecosystem lead, said the innovative approach of shrinking media space to highlight the unique, bite-sized nature […]
Twang Streamlines Branding New Visual Identity and Packaging
Twang, renowned for salts and seasonings, has introduced a new branding and packaging, as well as new products Chile Lime Beer Salt, Tangy Tamarind Snack Salt and Classic Chamoy Snack Salt. Earlier, the products had their own branding and were referred to as Beer Salt, Twangerz, Twang-A-Rita, and Reserve Michelada Mixes. Now all products will […]
Consumers Losing Interest in Starbucks, Fierce Competition
Starbucks has declined over the past two quarters in global same-store sales. This comes amid fierce competition, price hikes and consumers losing interest. Consumers have become choosier since the pandemic and the emergence of rivals offering similar products at more affordable prices. RJ Hottovy, an analyst, said there has been an increase in cost-conscious consumers. […]
