Gucci Announces BTS Kim Seok-jin its Global Brand Ambassador
Italian luxury fashion house Gucci has announced K-pop boy band BTS’ Kim Seok-jin as its global brand ambassador. The Korean pop sensation is basking in the spotlight after recently being discharged from the military. Seok-jin was also an Olympic torchbearer for team South Korea at the Paris Olympic Games opening ceremony. Sabato De Sarno, Gucci’s […]
Cannes Lions and Effie to Power Drive Creativity in Marketing: Ascential On its New Acquisition
Ascential, Cannes Lions’ parent company, has acquired Effie which hosts the most robust and prestigious marketing effectiveness awards in the world – Effie Awards. This will have two of the most significant platforms that celebrate creativity and storytelling in the world coming together under one roof. Philip Thomas, CEO at Ascential, said the deal gives […]
Back Market Refreshes Visual Identity And Design System
Back Market, a global marketplace for renewed tech, has revamped its brand identity to underscore its mission to make tech more affordable and sustainable without compromising on quality. It defined the visual identity and design system. Back Market’s in-house design team led by Victor Antonelli – the senior lead art director – worked with Rasmus […]
