Bendy Illustrations Highlight 2024 Olympics in Apple’s Made on iPad Campaign
Apple has launched an innovative Made on iPad campaign, putting a creative spin on their iconic Shot on iPhone series. This new initiative showcases the power and versatility of the iPad as a tool for artistic expression, particularly in the realm of sports illustration. The campaign features a series of 23 captivating posters displayed around […]
Noise Unveils ‘Made of Noise’ Campaign, Celebrating External Voices with Virat and Taapsee
Noise, a prominent lifestyle brand, has recently launched its captivating new campaign, ‘Made of Noise’ featuring renowned brand ambassadors Virat Kohli and Taapsee Pannu. This campaign aims to shed light on the significance of considering external voices in shaping personal journeys and achieving success. By emphasizing the impact of external feedback, be it cheers or […]
Hilton India Collaborates With Actor Sidharth Malhotra For ‘It Matters Where You Stay’
Hilton wants its share in India’s vibrant tourism market and has expanded the brand’s celebration activations. It has partnered with Bollywood actor Sidharth Malhotra, who aligns with the modern Indian traveler, to engage with the masses and pivot the stay – experience. Sidharath Malhotra said traveling the world has taught him that it’s not just […]
Stouffer’s Tackles ‘Dinner Dread’ with New Olympics Campaign
Stouffer’s, the renowned frozen food brand, is stepping into the realm of dinner anxiety with a captivating integrated campaign set to coincide with the Olympics. Inspired by the concept of ‘dinner dread’, Stouffer’s aims to address the uncertainty that often arises around 4 p.m. when people struggle to decide what to have for dinner. With […]
Ascott Revamps The Unlimited Collection, Continuation of Brand 360 Strategy
The Ascott Limited has launched a brand refresh of The Unlimited Collection as part of its brand 360 strategy to strengthen its portfolio. Ascott wants to accentuate its focus on cultural charms and reinforce the global positioning of The Unlimited Collection as a curated selection of independent upscale hotels. Serena Lim, Chief Growth Officer at […]
‘That’s So Primark’ – Primark Launches First Brand Campaign in the US
Primark, an international clothing retailer renowned for quality fashion, has launched its first-ever brand campaign in the United States. Through ‘That’s So Primark’, the Irish brand is introducing itself to American consumers. The campaign is an extension to Primark’s global creative platform. Michelle McEttrick, Global Chief Customer Officer at Primark, says the retailer is known […]
Fanta Boasts ‘Beetlejuice’ Themed Packaging, Special New Flavor
Fanta has partnered with Warner Bros. Pictures for Beetlejuice Beetlejuice which is set to hit cinemas on September 6. As part of the global partnership, Fanta will delight consumers with the limited-edition Fanta Beetlejuice flavor and packaging. Fanta will feature Beetlejuice Beetlejuice characters like Astrid, Lydia Deetz, Pineapple, and Strawberry Kiwi, among others on its […]
Unwrapping Joy: Ferrero Rocher’s Rakshabandhan Campaign with Hrithik Roshan and Sara Ali Khan
As the cherished festival of Rakshabandhan approaches, the air is filled with love, joy, and the promise of sweet indulgence. This year, Ferrero Rocher and Ferrero Rocher Moments have taken it up a notch with delightful brand films that celebrate the unique bond between siblings. Featuring beloved endorsers Hrithik Roshan and Sara Ali Khan, these […]
