BMB Rolls Out BMB Forge for Branding and Design
BMB has introduced a dedicated unit ‘BMB Forge’ for branding and design. It offers end-to-end brand development, from initial brand strategy, positioning and purpose, to visual identity and tone of voice. BMB Forge is being headed by BMB CEO Jason Cobbold, David Bain – founding partner, and Ted Smith – head of design. The newly […]
Nissan Middle East Transcends Borders With ‘Defy Ordinary’
Nissan Middle East has launched its first brand campaign ‘Defy Ordinary’ with TBWA\RAAD which transcends borders. This is Nissan’s first-ever brand campaign in the Middle East, reflecting the region’s ambition and pursuit of excellence and innovation. An ad film makes up the campaign. It captures the essence of flouting the normal and features stories of […]
L’Oreal Treats Australians to 3D Billboard for its Kerastase Premiere Collection
L’Oreal has leveraged its five-year partnership with MADE THIS through the installation of a 3D anamorphic billboard in Melbourne, Australia for the launch of its Kerastase Premiere Collection. It introduces the Premiere collection from Kerastase, a reparative hair care collection for damaged hair. MADE THIS used new technologies to highlight L’Oreal’ brand’s dedication to product […]
Stationery Brand Apsara Redefines Market Presence with a Cohesive Brand Identity Overhaul
Since its inception in the 1960s, Apsara has been a legendary name in the stationery world, well-loved and easily recognizable by consumers of all ages. Being the flagship brand of Hindustan Pencils, Apsara has unveiled a significant transformation in its brand identity and packaging design. This strategic revamp is not merely cosmetic. It aims to […]
