Coca-Cola Rebrands Limca GlucoCharge with Olympians for Rapid Rehydration
The Coca-Cola Company has recently revealed an exciting transformation for its affordable glucose and electrolyte drink—Limca GlucoCharge. This revamped beverage is designed to rapidly rehydrate and energize, making it the ideal choice for active individuals who lead an on-the-go lifestyle. The Olympic Debut Limca GlucoCharge made its grand entrance during the prestigious Olympic Games Paris […]
Branding Essentials: Why Clarity and Focus are important for Defining Your Brand’s Purpose?
In today’s saturated marketplace, brands go beyond mere catchy slogans or visually appealing logos and instead embody stories, values, and identities that connect with consumers on a personal level. This is why a well-defined brand strategy is crucial—it offers clarity and focus on a brand’s purpose. However, it raises an important question: why do many […]
Play for Real: PUMA & Al Hilal FC Celebrates Saudi Football Culture With New Kit
Al Hilal and sportswear brand Puma have once again teamed up for the 2024-25 season with a new kit and powerful campaign ‘Play for Real’. It celebrates the passion for football in Saudi Arabia. Al Hilal FC is also celebrating 67 years of excellence and has emerged as a cultural icon. Puma teamed up with […]
Art Battle: Sharpie Fuels Creativity With its New Sharpie Creative Markers
Sharpie is set to flag off Art Battle in Los Angeles on August 24 to highlight its newest products, including Sharpie Creative Markers and Art Battle paint. The event will feature national artists, votes, and prizes. Gina Lazaro, Vice President, Brand Management, Writing at Newell Brands, says Sharpie Creative Markers unleash a new way to […]
Japan’s Don Quixote ‘Donki’ Channels Bruno Mars’ Global Stardom and Blue Penguin
Donki, a Japanese retail chain, has partnered with American singer Bruno Mars for its latest campaign which kicked off on August 20. The musician features in an ad film with Donki’s iconic blue penguin mascot. Both dance away to an infectious beat. The ad highlights Bruno Mars strolling into Don Quixote’s Shibuya flagship store with […]
Tropicana Celebrates Rich Heritage With a Vibrant Future: New Identity
Tropicana is celebrating its heritage with its new campaign ‘THAT juice’ and rebranding thanks to packaging design agency Sunhouse. The new look has put the orange back at the heart of the story. An orange dots the ‘I’ in Tropicana’s evolved brand mark. James Giles, Sunhouse creative director, highlighted that his team was ignited and […]
