MAD STARS: Largest Advertising Festival in Asia, Exhibitions and Awards
The 17th edition of MAD STARS, one of the world’s fastest-growing advertising festivals, for the first-time recorded paid entries for awards. Held in Busan, South Korea, the event drew the creative community, experts and the marketing community. This year, MAD STARS is running on the theme ‘AIM: Aim Marketing Success with AI’. Hwanjin Choi, chairperson […]
Estee Lauder Companies Leverage AI Tool for Trends, Marketing Innovation
To interact with consumers and keep them engaged, the Estee Lauder Companies are turning to AI. The cosmetics company is working towards driving increased consumer recruitment and loyalty. Estee Lauder has developed an AI tool to identify consumer trends and drive marketing innovation for the company’s recovery plan and restructure. Fabrizio Freda, CEO of the […]
Kit Kat US Packaging Boasts Refined, New Look
Kit Kat in the United States is sporting a refreshed look thanks to Sterling Brands which has given the beloved chocolate-covered wafer a new packaging design. The logo features a more robust and dynamic appearance. The new look celebrates Kit Kat’s distinctive crispy, creamy taste and the energetic vibe that is often associated with the […]
San Francisco International Airport Inspires the Extraordinary with New Logo
The San Francisco International Airport (SFO) has unveiled a new logo and brand identity after 24 years. The new identity underscores the Airport’s commitment to modernization and innovation. SFO’s new logo reflects San Francisco’s rich history, the dynamism of the present, and the boundless opportunities of the future. Ivar C. Satero, Airport Director, said the […]
Marshall’s Rebranding: Rock ‘n’ Roll Legacy Amplified for the Digital Age
Marshall, the name synonymous with the raw power of rock music, has always been more than just an amplifier brand. It’s a symbol of rebellion, a conduit for creativity, and a legacy that echoes through generations of music lovers. But in a world where the music industry has been reshaped by digital forces, Marshall needed […]
Li3ib Gets a Makeover, Bilingual Design for English and Arabic Speakers
Li3ib, a Kuwaiti sports app that blends digital convenience with social interaction, has undergone a dynamic brand refresh. Li3ib has evolved from a booking platform for football to accommodate a wide range of sporting facilities. Hondo Studio helped the sports app with the new makeover. Maria Vioque and Fran Mendez, Hondo Studio’s Design and Art […]
