Warner Bros. Discovery Launches Global WBD AIM for Precision Marketing
Warner Bros. Discovery (WBD), a brand name that is synonymous with blockbuster Hollywood flicks, have been facing stiff competition from their rival companies recently particularly in branding landscape. This required them to work out a way to deal with this. WBD have been cooking up something big up their sleeves over the years that’s set […]
Toyota Honors Emirati Women With ‘Journey into Herstory’
Al-Futtaim Toyota, in partnership with the Roads and Transportation Authority (RTA) and Memac Ogilvy, celebrates Emirati women through its latest campaign ‘Journey into Herstory’. It uses geo-targeting through Yango Maps and goes beyond iconic streets like Hessa Street and Latifa Bint Hamdan Street. Saad Abdullah, General Manager of Marketing and Communications for Al-Futtaim Toyota, said […]
Age Co Returns With Campaign After Five Years, Celebrates the Joy of Good Insurance
Age Co, a subsidiary of Age UK, has unleashed a campaign ‘Feel Good Phone Call’ for the first time in over five years. It features a man dancing around the living room after switching to Age Co home insurance for no extra cost. The campaign has been directed by The Gate Films’ Graeme Hill and […]
Undiscovered’s New Identity: A Playful and Strategic Approach to Creative Hiring
You know that feeling when a company you’ve always known undergoes a transformation? It’s like meeting an old friend who’s suddenly got a whole new look and personality. That’s exactly what happened with Undiscovered, a Berlin-based recruitment agency specializing in creative roles. The agency, specializing in matching design, product, engineering, and marketing talent with startups, […]
