155-year-old Brand Ditches the Soup, Changes Corporate Name to ‘Campbell’s Company’
Campbell Soup Company, a 155-year-old brand, has finally ditched the word ‘soup’ for its corporate name and rebranded to ‘Campbell’s Company’. This was done to emphasize that the Campbell’s Company is not only about soup. There are more products in the company’s portfolio. Mark Clouse, Campbell’s CEO, said the subtle yet important change retains the […]
Havas Acquires DMPG to Boost clients with Data and Technology Transformations
Havas has acquired DMPG, a global digital data agency, to bolster its clients with marketing transformations and unlock untapped value from advertisers’ data and technology investments. Havas clients will be able to have access to data capabilities that deliver and measure unprecedented business impact across its omnichannel marketing activities. DMPG, founded 11 years ago by […]
IBM Enhances ESPN Fantasy App with Generative AI, Offers Customized Digital Experience
IBM has enhanced the ESPN Fantasy app with generative AI for a more customized and engaging digital experience for millions of fantasy football users. This comes after new research stated that fantasy football users are turning to AI to improve their experiences. It offers more detailed reasoning around a player’s assigned grades. Generated by IBM’s […]
