TD Bank Connects with Younger, More Diverse Consumers: ‘Own It’ Campaign
Toronto-based TD Bank is promoting its new Partial Shares investing product through its latest campaign called ‘Own It’, backed by Visible Billboards activation. The bank partnered with Ogilvy Canada for the campaign, with the ad’s focus on a quirky young investor who fully embraces the perks of partial ownership of an airline, baseball team, space […]
PayPal Launches Biggest US Ad Campaign Starring Will Ferrell
Paypal has American actor and comedian Will Ferrell starring in its biggest US ad campaign, a reimagined version of Fleetwood Mac’s ‘Everywhere’. It shows consumers how easy, safe, and rewarding it is to shop with PayPal and the PayPal Debit Mastercard in stores and online. The ad debuted on September 9 during the first football […]
Roblox Partners with Shopify – First Commerce Integration Partner
Roblox has collaborated with Shopify for a broader e-commerce strategy that will take the gaming platform to a whole new level. Shopify is Roblox’s first commerce integration partner, whereby brands, creators and developers will be able to sell physical items like clothing and accessories within Roblox games. Shopify said commerce happens everywhere from physical stores, […]
Something to Fight For: Bite Back Youth Activists Take on Junk Food Giants with Powerful Campaign
Youth activists have taken upon themselves to protect young children from junk food advertisements. Bite Back, a youth activist movement, took over some of the busiest shopping spaces in the United Kingdom for a powerful anti-junk food campaign. Their campaign came on the heels of Advertising Standards Authority (ASA) ruling which exposed Just Eat’s failure […]
