John Lewis Relaunches ‘Never Knowingly Undersold’ Policy for its ‘Live Knowingly’ Brand Platform
John Lewis has come up with a three-part series of adverts to mark the relaunch of its ‘Never Knowingly Unsold’ policy. This comes after the retailer upgraded and revived the price match policy. The advert, entitled ‘The Window’, was created by Saatchi & Saatchi. The first part highlights the John Lewis flagship Oxford Street store. […]
Mazda Revives its ‘Zoom Zoom’ Proposition with OOH Campaign in Australia
Mazda has taken its iconic ‘Zoom Zoom’ brand proposition a step further with an engaging Out-of-Home (OOH) campaign in Australia. It has activated 10 digital screens – large and small formats – to capture attention at Sydney’s newly launched Martin Place. The Japanese carmaker re-established its signature ‘Zoom Zoom’ for the contemporary era. Alastair Doak, […]
CMA Orders Popular Fashion Brands to Review Their Green Claims
The Competition Markets Authority (CMA) has advised 17 renowned fashion brands to review their business practices in regard to their green claims. It has also released a compliance guide based on the existing Green Claims Code. It should be noted that the CMA has not publicized the names of these 17 fashion brands, and has […]
