‘Optomonsters’ – Specsavers Launches Social-First Campaign
Specsavers has come up with a social-first campaign to help children overcome their fear of having their eyes tested. The UK-based optician partnered with Tangerine Communications for the campaign titled ‘Optomonsters’. It aims to educate parents about the importance of getting their children’s eye health evaluated regularly. Optomonsters is a 2-minute social video in which […]
Heinz Goes Brandless to Celebrate Saudi National Day with a Special Twist
In a surprising move, the iconic ketchup label Heinz has gone brandless to celebrate Saudi Arabia’s National Day. Doing so allows Saudi Arabia’s people to share their messages with the Kingdom. Heinz’s ketchup bottles feature an empty green keystone instead of its famous logo. This offers shoppers space to personalize their own messages of celebration. […]
Dyson OnTrac Headphones: Badshah Announced as India’s Brand Ambassador
Dyson, a global technology leader renowned for its innovative products, has partnered with celebrated artist and music icon Badshah. This exciting partnership heralds the launch of Dyson’s OnTrac headphones in India from September, 2024. With its sights set on transforming the audio industry, Dyson is poised to revolutionize sound quality and design. The OnTrac headphones, […]
e.l.f. Embarks on its Most Ambitious Campaign ‘Divine Skintervention’
Cosmetics company e.l.f. has positioned its most ambitious brand campaign ‘Divine Skintervention’ as the ultimate salvation for common skincare transgressions. The campaign takes a comedic take on everyday skincare slip-ups, from pimple picking to the oh-so-relatable habit of sleeping in makeup. E.l.f. has featured Megan Stalter, an actress, and comedian, as the mischievous ‘Skinfluencer’, who […]
HI-CHEW Introduces its Official Mascot ‘Chewbie’ with a Big Personality
HI-CHEW, an immensely fruity and intensely chewy candy, has launched Chewbie as the brand’s official mascot. Chewbie is at the forefront as a vibrant brand persona with a big personality. It is the embodiment of HI-CHEW, a plump, carefree chew whose mission is to make the world a bit more fun and extraordinary. Chewbie is […]
Smashburger Celebrates its 17th Anniversary with a Brand Transformation
Smashburger has unveiled a dynamic brand refresh to mark its 17th anniversary. The leading better burger brand embarked on a new chapter with a revamped menu and a fresh visual identity. Smashburger drew inspiration from what its fans love the most – juicy burgers meticulously crafted using the brand’s proprietary smashing technique, crispy fries, and […]
