‘Optomonsters’ – Specsavers Launches Social-First Campaign
Specsavers has come up with a social-first campaign to help children overcome their fear of having their eyes tested. The UK-based optician partnered with Tangerine Communications for the campaign titled ‘Optomonsters’. It aims to educate parents about the importance of getting their children’s eye health evaluated regularly. Optomonsters is a 2-minute social video in which […]
Heinz Goes Brandless to Celebrate Saudi National Day with a Special Twist
In a surprising move, the iconic ketchup label Heinz has gone brandless to celebrate Saudi Arabia’s National Day. Doing so allows Saudi Arabia’s people to share their messages with the Kingdom. Heinz’s ketchup bottles feature an empty green keystone instead of its famous logo. This offers shoppers space to personalize their own messages of celebration. […]
Dyson OnTrac Headphones: Badshah Announced as India’s Brand Ambassador
Dyson, a global technology leader renowned for its innovative products, has partnered with celebrated artist and music icon Badshah. This exciting partnership heralds the launch of Dyson’s OnTrac headphones in India from September, 2024. With its sights set on transforming the audio industry, Dyson is poised to revolutionize sound quality and design. The OnTrac headphones, […]
