Gen Z Spending To Grow $12 trillion By 2030: NIQ Report
Gen Z has emerged as a lucrative market for marketers and businesses are working hard to unlock future spending. This group of consumers has unique characteristics and is regarded as a financial powerhouse. Gen Z, those born between 1997 and 2012, make up the largest generation to date. They are said to be the wealthiest […]
PepsiCo Partners with Intuitive AI for Oscar Sort Recycling and Sortation System
PepsiCo has emerged as the first global beverage supplier to collaborate with Intuitive AI – Oscar Sort AI recycling and sortation system. Oscar Sort is an AI recycling assistant. PepsiCo will deploy this system in high-traffic areas across the United States, office locations, and select customer partner locations, including universities, airports, and malls, in the […]
Hear The Call Now: Yamaha Targets Premium Market Growth with New Campaign
Yamaha Motor India has revved up its marketing engine with the launch of the fourth edition of its flagship brand campaign, ‘The Call of The Blue’ featuring the compelling slogan ‘Hear the Call Now’. This fresh initiative is designed to attract the next generation of motorcycle enthusiasts and solidify Yamaha’s premium positioning within the competitive […]
