Mozilla’s Fresh Brand Identity Highlights Its Expanded Mission and Activist Spirit
Founded in the vibrant tech hub of San Francisco in 1998, Mozilla’s has made waves as a free software organization powered by a global community of passionate developers and technologists. While renowned for its flagship product, the open-source web browser Firefox, Mozilla has diversified its portfolio to include data protection tools and VPNs. However, with […]
Telstra Shifts From Corporate Image For ‘Wherever We Go’ Brand Platform
Telstra has launched its new brand platform ‘Wherever we go’ powered by two intriguing characters who journey together (a metaphor for partnership) through a world. The campaign marks a shift from the company’s corporate image to one consumers can easily resonate with. Oscar-nominated animation duo Smith and Foulkes has created the animated film Duet. Telstra […]
137-Year-Old German Brand AEG Introduces its First-Ever Sonic Identity for a Bold, Modern Expression
AEG, Electrolux Group’s premium brand, has launched a bold new look and its first-ever sonic identity to keep in line with the changing modern expression. The brand worked with Massive Music for its unique sound. Tom Astin, AEG Brand and Strategy Director, said they are proud to present a sharpened and more contemporary AEG brand. […]
Uber Eats Features Jason Alexander in its ‘Get almost, almost anything’ Campaign
Uber Eats has roped in actor and comedian Jason Alexander for its latest ad ‘Canned Laughter’ for the brand’s ‘Get almost, almost anything’ campaign. Several celebrities, including Kris and Kendall Jenner, Tom Felton, and Nicola Coughlan, have been featured in the Uber Eats campaign. The ‘Get almost, almost anything’ campaign is about some things that […]
Alshaya Group Launches Alshaya Media Connect, Transforms Digital Advertising in Middle East
Alshaya Group, one of the world’s leading international retail franchise operators, has launched its omnichannel retail media network Alshaya Media Connect (AMC). Through AMC, Alshaya Group wants to empower businesses across the Middle East with cutting-edge solutions for retail media advertising. It will help businesses leverage first-party data insights from Alshaya’s 70 franchise partners which […]
‘U by Emaar’ Upgrades Visual Identity, Enhances Brand Recognition
Emaar’s loyalty programme ‘U by Emaar’ has a new refreshed brand identity thanks to Karak Creative. The brand had become vague in a crowded market despite its extensive benefits across Hotels, F&B, Entertainment, Retail, Spas, and Fitness. The brand refresh has aligned U by Emaar with evolving times. Karak established U by Emaar’s brand essence […]
