Celebrity and Influencer Endorsements Critical For Brands: Report
Brands are looking up to celebrity and influencer endorsements to boost their engagement with diverse and digital-first audiences. Social media has reshaped the way consumers connect with public figures and brands. As such, the endorsement landscape is rapidly evolving. This is being driven by new brands, influencers’ massive follower growth, and generational shift reshaping market […]
Beyonce Powers Levi’s New Campaign, Celebrates Legacy and Forward-Thinking Vision
Levi’s has launched a brand new campaign featuring global icon Beyonce following the release of LEVII’S JEANS. The celebrated brand of denim jeans drew inspiration from the Single Ladies singer – her innovative approach to art, culture, and storytelling. The latest campaign has reimagined classic Levi’s looks and films. It reinterprets several of Levi’s brand’s […]
