Ball-Like New Emblem for FIFA Club World Cup 2025 – New Era in Club Football
FIFA has launched the brand of the FIFA Club World Cup 2025 with a ball-like new emblem for the most inclusive competition in the history of club football. This also marks a new era in club football. There’s also an audio signature – Gala’s Freed from Desire which emerged as a rallying football anthem for […]
Retailers and Consumers Seeks Strategic Pricing and Promotions, Challenging Economy: Study
Retailers are feeling the pressure to meet the consumers’ demands of pricing and promotions amid a challenging economy. A report by RELEX Solutions and Incisiv highlights the difficulty retailers have to navigate in the United States, UK, France, and Germany. It surveyed 179 retail executives and spotlighted the growing pressure on retailers and increasing price […]
PepsiCo Brings Back the Iconic ‘Mountain’ in Mountain Dew, Treelined Landscape
Mountain Dew boasts a revamped visual identity that oozes nostalgia for the cold drink’s loyalists. This makeover follows Mountain Dew’s TV commercial character, ‘Mountain Dude,’ who encouraged the brand’s enthusiasts to get off their donkey and get into the outdoors, particularly the Mountain. JP Bittencourt, Vice President of Marketing at Mountain Dew, said that being […]