New Look, New Name: Manchester’s Sister District Rebrands for the Future of Science
Sister is Manchester’s new science and innovation district, a groundbreaking project developed by Pentagram’s Harry Pearce in collaboration with the University of Manchester and Bruntwood SciTech. Spanning an impressive four million square feet, Sister is strategically located between the university and the city’s main train station, aiming to create a vibrant community that integrates science, […]
Snapchat’s New Ad Solutions: Sponsored Snaps and Promoted Places to Revolutionize Brand Engagement
Snapchat has made a bold move to enhance its advertising offerings by announcing two innovative advertising solutions, perfectly timed with Advertising Week New York. These new features, Sponsored Snaps and Promoted Places, aim to leverage the platform’s most popular spaces and provide brands with direct connections to consumers. Let’s delve into the details behind this […]
Doritos Bold Activation ‘Doritos After Dark’ at Crypto.com Arena
DORITOS has opened a ‘Doritos After Dark’ restaurant – a new bold culinary experience for snack lovers at Crypto.com Arena. Doritos lovers can relish spicy appetizers to bold entrees and sweet desserts. Carolyn Braff, vice president of culinary marketing at Frito-Lay, said they are taking cues from their customers and enabling people to experience their […]
GITEX GLOBAL 2024: World’s Largest Tech Event Kicks Off at Dubai World Trade Centre
The GITEX GLOBAL, the world’s largest and best-rated tech event, is running in its 44th year at the Dubai World Trade Center (DWTC) from October 14-18. With 6,500 exhibitors, 1,800 startups, 1,200 investors, and more than 180 countries, GITEX GLOBAL records the highest-ever international participation. The event is aligned with Dubai’s ambition to be home […]