Emirates Steel Arkan is Now ‘EMSTEEL’
UAE’s largest publicly listed steel and building materials company Emirates Steel Arkan has adopted a new name ‘EMSTEEL’ as part of its rebranding. The new brand identity follows the 2021 merger of Emirates Steel and Arkan Building Materials. The rebranding will enhance operational transformation and expand the company’s global reach. Saeed Ghumran Al Remeithi, Group […]
Surf Embraces the Power of Scent with ‘Smell That Good’
Surf has introduced a new campaign, works of MullenLowe, to reposition the brand as a contemporary feel. It has embraced the power of scent with ‘Smells That Good’ TV ad spot. This highlights Unilever’s major reappraisal strategy for Surf laundry detergent to appeal to different generations. ‘Smells That Good’ spotlights a man wearing a bright […]
Mashreq Visa Cards Strikes UAE with Mo Salah, Innovative Solutions
Mashreq, a leading financial institution in the MENA region, has collaborated with Visa to launch a special campaign for Mashreq Visa Cards in the UAE. The campaign features the region’s beloved football star Mohamed Salah. As part of this exciting campaign, customers can win an all-expenses-paid trip to the United Kingdom to feel Moh Salah […]
