Performance-Driven Advertising vs. Traditional Planning, Media Metrics and Consumers
Agencies are making big promises with AI-driven advertising, but over reliance on automated ad-creation and media buying can backfire. And this was also discussed at Digiday’s recent Media Buying Summit. Jeff Ratner, president of media, analytics, and data at Quigley-Simpson, said industry changes might give new relevance to old fashioned media buying. He highlighted that […]
