Sienna Miller is leading the Marks & Spencer “Anything but Ordinary” campaign helping the British retailer evolve style perceptions. Miller playfully brings to life the style and versatility of the new AW23 collection.
The British-American actress showcases the high-low and easy-dressing approach that influenced the new collection, expressing how each look makes her feel and the different forms of confidence each unlocks. She wears key pieces that make up both seasonal, trend-led looks and timeless staples that form the foundation of any wardrobe.
Miller said she has always had a genuine love for Marks & Spencer. “It’s a brand that is part of the fabric of British life and holds special associations for so many people. I am thrilled to be joining this iconic company, fronting their Autumn campaign, and being a part of their journey in shaping the future of fashion.”
Anna Braithwaite, Clothing & Home Marketing Director at M&S, said they wanted their Autumn campaign to appeal not only to the core customers but also turn the heads of women who may not have previously considered M&S. “The edit of clothing included in the campaign is timeless, ageless, seasonless and can be styled in a myriad of different ways, encapsulating an inclusive and broad appeal.
“Working with Sienna on this campaign has been incredible, she’s a style icon and super successful. She juggles a career with being a Mum too, something that I’m sure many of our customers can relate to. We wanted to acknowledge the many roles that women play and celebrate the power of fashion to transform how we feel and how we behave. It’s uplifting, playful and really kick starts a very exciting season for M&S.”
Maddy Evans, Director of Womenswear at M&S, said they absolutely delighted to welcome Sienna Miller into the Marks & Spencer family. She described the Alfie actress as confident, empowered, and effortlessly chic.”Her impeccable sense of style and innate ability to make a statement through fashion makes her the perfect fit for M&S. Her unique style and personality complement our brand values, and we are confident that together we will inspire our customers with new fashion choices throughout the season and beyond.”
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