Havas has partnered with the Brooklyn Film Festival (BFF) to celebrate the art of making films. Titled ‘Art is Better When It Movies’ is a creative advertising campaign for the 27th edition of the Brooklyn Film Festival, including interactive mobile experience, films, and billboards.
Dan Lucey, Chief Creative Officer and co-CEO of Havas New York, said AI is helping to connect different art forms that have, historically, been pinned against each other. “As it turns out, AI can help us better connect with art and each other. We are happy to partner with BFF for another year and showcase their collection of films from around the world.”
Marco Ursino, Founder and Director of Brooklyn Film Festival, said BFF believes in the truthful spirit of indie filmmakers. “This year we offer the opportunity of a collective immersion, triggered by the film programs, the Q&As at the end of the screenings, the various networking parties, and the infinite chats on social media. We look forward to sharing with the filmmakers, the media, and the audience our true hopes and inner dreams. Enjoy the immersion.”
In the two creative spots, there are two protagonists wandering the halls of an art gallery and reimagining pieces of art as a movie ‘This Modern Love’ transforms ‘The Temptations of St. Anthony’ (C 1530-1600) by Hieronymus Bosch into a love story, and ‘One Tall, One Small’ interprets art by Sturtevant J. Hamblin titled ‘Sisters in Red’ (C 1845) to be a horror film. Both spots take a comedic approach to reinforce the Brooklyn Film Festival’s stance that movies are one of the world’s most exciting art forms.
This year’s Brooklyn Film Festival theme is ‘Immersion’. BFF, a Canadian Screen Award qualifying festival, received 3,351 films – a festival record from 103 countries. The festival will program the selected films into 42, two-hour program blocks. The 2024 lineup will include 150 total film almost all of which are premieres.
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