Lexus has launched its latest compact SUV in the Netherlands with a creative guerrilla stunt. The all-new 2024 Lexus LBX with its premium features is a compact crossover. It’s designed for the style-conscious in the UK and European market.
John De Wit, Lexus Netherlands, said they playfully demonstrated how Lexus offers extraordinary luxuryLeux experiences even within the compact confines of a parking space. To capture attention and engage with the people, Lexus in collaboration with DDB Amsterdam came up with The Parkable Flagship Store – an immersive concept that outsmarted the competition by avoiding sky-high rent, offering the luxury car experience at street level.
This was achieved on Amsterdam’s most famous luxury shopping street P.C. Hoofstraat just at the price of a parking space! Furthermore, the store came with high-end lighting, a personal shopping assistant, complimentary coffee, and an umbrella service because the weather in the Netherlands could turn at any minute.
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