Constant Contact, a digital marketing and automation platform, has introduced ‘Campaign Builder’ for small and medium-sized businesses (SMBs) to automate their marketing. The Campaign Builder utilizes artificial intelligence and other cutting-edge technologies to automatically generate turnkey multi-channel marketing campaigns for SMBs.
Constant Contact launched Campaign Builder as its recent study found that small businesses lack marketing expertise. It stated that over half of SMBs have less than an hour each day for marketing, and 73% express doubt that their strategy is effective. As such, Campaign Builder solves these challenges by speeding up the creation process and suggests better ways for small businesses to reach their target customers, based on benchmarked best practices, including new channels and initiatives.
Ross Morton, chief product officer at Constant Contact, says small businesses know they need to market themselves, but they rarely find the time they need to do it well. “The process is time-consuming, complex and there are too many places to get stuck if you aren’t a marketing expert. We want to alleviate that stress for our customers by being the marketing arm they don’t have and enabling them to maximize their results with minimal effort.
“Campaign Builder transforms an SMB’s ability to market their business through a quick and easy experience that empowers them to spend less time on marketing while expanding their tactics and instilling confidence that they are making progress toward their goals.”
Jenn Polito, Director of Business Development at Netcom Paysystem, highlighted that Campaign Builder is like a three-second thing. “I tell it what I’d like to accomplish, and then it gives me a week’s worth of marketing content that I can just post in different channels at the recommended times. It’s a time-saver, big time, and the best part is that it doesn’t give me a migraine walking through the process.”
Campaign Builder leverages Constant Contact’s AI platform, along with best practices from its decades of experience as a digital marketing pioneer, to automate the areas where SMBs are most likely to get stuck — creating content and choosing the right channels to reach their audience. Campaign Builder helps Constant Contact customers set a goal and expand it into a strategic plan they can execute easily. It analyzes the customer’s goal and, in seconds, develops a recommended set of marketing tactics that will help achieve the intended outcome, complete with detailed recommendations for the best content, channels, and timing for each communication.
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