For the first time ever, Kazakhstan and Uzbekistan won awards at the Cannes Lions International Festival for Creativity. The Central Asian countries swept up Young Lions in their respective categories.
Simon Cook, CEO of LIONS, said the Young Lions Competitions are a unique opportunity for the next generation of talent to gain first-hand industry experience. “It’s inspiring to see new countries enter and win. This year saw Kazakhstan take home a Silver in the Digital competition and Uzbekistan win a Bronze in Design.”
Cook said the competition brings together an incredible cohort, whose stories have been amplified by their official Young Lions media partner – The News Movement. He congratulated all the 2024 winners and competitors who rose up to the challenge.
Lotte Jones, Chief Commercial Officer at The News Movement, said spotlighting the brilliant agency leaders of tomorrow becomes more important every year. He asserted that this year’s competition was a remarkable display of creativity and ingenuity, with teams delivering truly innovative responses to the briefs. “We are very proud to be the official media partner for the competition, helping to showcase talented creators and inspire others aspiring to forge a similar path,” Jones said. “It was a privilege to share their journeys through our video content, offering a behind-the-scenes glimpse into the competition and the remarkable individuals who make it all possible.”
Kazakhstan won Silver in the Young Digital Lion competition for WORDS ON THE WIND. This competition focuses on building a digital-led campaign that uses the platform and the technology behind it. Participants had to create a campaign to bring more people into the movement for climate justice by Project Dandelion.
Uzbekistan won Bronze in the Young Lions Design competition for Billy Wilder – The Director that We Don’t See. This competition focuses on creating an effective, refined, and attractive brand identity. Participants had to create a visual identity that raised awareness for the less well-known filmmaker Billy Wilder, by Museu da Imagem e do Som.
Also Read: Mother Design Does Guerilla-style Sticker Campaign for Netflix Comedy Festival 2024
