VCCP London has powered Muller’s latest campaign ‘Get The Good Going’ to spotlight healthy snacking. Directed by Rosie May Bird Smith, the ad captures attention through an unlikely protagonist, showing the knock-on effect of swapping to a healthier snack, and the good things that come with it.
Vicky Morgan, Health Brands Segment Lead at Muller, said the new campaign and relaunch of Muller Light comes off the back of extensive consumer immersion that confirmed there is still a place for lighter yogurts that taste great but leave you feeling good when you make a healthier choice. He highlighted that the Muller brand has been on a transformation and Muller Light is the next biggest thing in their portfolio to go live with new designs, recipes, and comms ideas.
Colin McKean, Creative Director at VCCP, said the agency is keen to do something different in a category that is still filled with guilt-inducing messaging and unrealistic representations of people. “We based Muller Light’s latest campaign on a simple, honest insight – when you eat something healthier, you feel good, which makes it more likely the next thing you do will be healthier too,” McKean said the TVC features the magnificent Brian, getting his good going in a charity shop.
Muller’s latest campaign follows the ‘Rice, Rice Baby’ OOH campaign.
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