ProMaxima, a prominent American fitness equipment manufacturer, will operate under a new name ‘PMX ProMaxima’. This comes after an ownership change in 2022. With the rebranding, the company is reinforcing its status as an innovative industry leader.
The new name ‘PMX ProMaxima’ reflects the company’s commitment to advancing fitness equipment, maintaining superior American-made quality, delivering exceptional value, and enhancing customer experiences.
David Hoodis, President and CEO of PMX ProMaxima, said the rebranding underscores their dedication to evolve as a company and their vision for the future. “This change encapsulates our commitment to innovation, quality, and customer-centric values, positioning us at the forefront of the industry. Under the PMX ProMaxima brand, the company will continue to design and manufacture high-quality fitness equipment in the USA, catering to the diverse needs of fitness enthusiasts, athletes, and gym owners worldwide.”
Hoodis explained the rebranding emphasizes PMX ProMaxima’s drive to innovate, adapt, and empower individuals and organizations to achieve their fitness goals. Moreover, the PMX ProMaxima brand has adopted a new sleek logo that embodies its energetic spirit, giving a modern visual touch.
Its bold typography highlights PMX ProMaxima’s leadership in innovation, quality, and value within the fitness industry. The new slogan – Strength From Within – illustrates PMX ProMaxima’s core values the strength of its clients and users, the collaborative spirit of the team, and its determination to exceed expectations.
Furthermore, the PMX ProMaxima website (www.PMXstrength.com) will undergo a comprehensive redesign to improve user experience, facilitating easier access to product information and seamless order placement.
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