Fanta has partnered with Warner Bros. Pictures for Beetlejuice Beetlejuice which is set to hit cinemas on September 6. As part of the global partnership, Fanta will delight consumers with the limited-edition Fanta Beetlejuice flavor and packaging.
Fanta will feature Beetlejuice Beetlejuice characters like Astrid, Lydia Deetz, Pineapple, and Strawberry Kiwi, among others on its cans. The products feature a QR code that consumers have to scan for access to exclusive physical and digital experiences. They also have the chance to win tickets to the new Beetlejuice Beetlejuice movie.
Dana Nussbaum, Executive Vice President, Worldwide Marketing at Warner Bros. Pictures, expressed thrill to bring the wildly imaginative and ghoulishly creative Beetlejuice Beetlejuice to theatres this September. “We are proud to partner with Fanta on this character’s long-awaited return to the big screen. Fanta is brilliant collaborator and has delivered a truly inventive spin on their product with a limited-edition lineup that pairs perfectly with visionary filmmaker Tim Burton’s iconic creation.”
Ibrahim Salim Khan, VP Global Category Strategy, Fanta at The Coca-Cola Company, said they’re excited for fans to try out our special new Fanta limited-edition flavor – an unmissable extension of the Fanta range. “There’s more to come with this iconic partnership, so keep an eye out for a series of Beetlejuice-themed experiences that will be rolled out throughout September and October, so you can get up close and personal with the film of the season.”
Furthermore, Fanta will give unparalleled access to Beetlejuice Beetlejuice through virtual and in-person immersive experiences. Fanta is also encouraging the world to ‘Summon What You Wanta’ by offering new ways to celebrate Halloween with exclusive access to the season’s most sought-after new film Beetlejuice Beetlejuice and a range of consumer activations.
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