Age Co, a subsidiary of Age UK, has unleashed a campaign ‘Feel Good Phone Call’ for the first time in over five years. It features a man dancing around the living room after switching to Age Co home insurance for no extra cost.
The campaign has been directed by The Gate Films’ Graeme Hill and developed by Campfire Agency.
Sally Palmer, Age Co’s senior marketing manager, said the insurance market is noisy and highly competitive, and presents a challenge to a smaller brand like Age Co. “We needed a creative idea that would cut through, resonate with our audience, and demonstrate what Age Co has to offer,” she explained. “The ad showcases not only great product features our customers can enjoy, but also the support we provide to Age UK through donating our profits, which helps older people in need.”
Palmer highlighted that it brings the uniqueness of Age Co’s proposition to life. “When you find quality insurance that works for you and supports others too, it’s something you can feel good about.”
Campfire Agency spokesperson said the idea was to execute it well. “Bright colors, catchy music, and the joyful dance routine choreographed by Josh Hawkins, all add to the upbeat feel that reflects the Age Co proposition.”
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